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For the Matthews family patriarch, Clay the first, football was only a great adventure, but not the end all for his sons and grandsons. But two generations later, the Matthews family has seen success on the field on during the biggest games. Nissan is all about the relationship between fathers and their offspring for this year's Super Bowl, and we here at our Eugene, OR can certainly appreciate that. Press play to watch a…

There is so much to be thankful for this year, but one thing that sometimes is forgotten is our car. It is more than just a way to get us from one place to another, it helps us stay safe. This is why it's important to spend plenty of time to shop for the next car you want to take home. Four of the more popular Nissan models, including the Nissan Altima, demonstrate their…

Here at Lithia Nissan of Eugene we have loved everything we have rolled out from NISMO over the years, from the updates to the conventional sport car like the Nissan 370Z to the updated casual hatchback Nissan Juke. Just take a look for yourself at some harsh critics or also like a thrilling drive and the red accents on the Nissan Juke.

Now the rumor mill has been buzzing about a possibility that NISMO will…

If you happen to be a frequent purchaser of new Nissan vehicles, then you may already know that a lot of the vehicles currently in our inventory, were actually built here in the USA. This is surprising to lots of drivers since most people know Nissan to be based out of Japan. In this case Nissan HQ is across the pacific but all the Altima, Armada, Frontier, NV, Titan and, Xterra models you see on…

When you're taking a drive by yourself or with friends, do you have control over your entertainment and information the way you'd like, or do you find it clunky and non-user-friendly? Well, if you used the NissanConnect Audio System, you'd have a smile on your face every time. No matter where you're sitting in the car, you can full command of your music, podcasts, social media posts, texts, phone calls, and…

All drivers want to be aware of their surroundings. And that's especially true for drivers like the guy in the video below; he has a mob of angry action figures after him, and he needs to see all angles of his car so that he can avoid them. It's a good thing his Nissan Versa Note has Around View Monitor. Watch the video to see how it helped him get away.

Here at…

We're all-for personalizing your vehicle here at our Eugene, OR dealership. The team in our Nissan parts department is really crazy for it. However, we've yet to see a project as ambitious as this hit the finish line.

And to think that that was just a little project to tackle for a some fun. Nissan engineers sure are a dedicated bunch. We don't think we'll be seeing that prototype at auto…

If you've been following all the latest models and news coming from the sports car segment, you already know that the upcoming 2015 Nissan 370Z has a lot to live up to -- and we're not talking about brand-to-brand competition.

We mean every 370Z sports car is an icon in its own right, and each new model year has to bring with it notable improvements in performance, design and style to one-up the past…

As part of its "Off the Stage" series, Nissan hooked up with indie rockers, the Local Natives to play their hit tune, "Breakers" from the middle of the desert. How did the band get there? Well, they used the impressive capability of the new 2014 Nissan Rogue to traverse off-road terrain. Once there, the band decided to use the impressive high-tech capability of the Rogue to put on a truly amazing performance. Now for your…

If you're not only an avid Nissan fan but also an enthusiast of auto video games, you're probably aware that your two passions collide in the Gran Turismo video games for Playstation. To boost your enjoyment and excitement, the Nissan brand has decided to turn dreams of these virtual cars into a reality with the recent release of a video rendering of a model they've dubbed the Nissan Concept 2020 Vision Gran…