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Here at Lithia Nissan of Eugene, we thought that we'd seen it all until the Nissan Sway Concept made its world premiere at the Geneva Motor Show.

The Sway Concept is a five-door hatchback that boasts a futuristic design that's unlike anything that we've ever laid eyes upon in the past.

In fact, words can hardly do the Sway Concept justice. Watch the video below to see the stunning new model in…

You know quicksand in cartoons and movies, where as if it has a mind of its own, it sucks you under? Isn't that how it sometimes feels when your car is stuck in mud?

No matter how you struggle, it just makes things worse. Your wheels spin and dig themselves in deeper. It's almost like the mud is out to get you. Maybe... it is!

Only the Nissan Rogue can defeat the evil…

After one of the best social media campaigns teasing the forthcoming Super Bowl ad, Nissan delivered one of the best ads of the night, in their 90-second "With Dad" spot. Focusing on a small, close-knit family struggling to remain close, the ad was emotional and also featured two of the most hotly-anticipated Nissan models. First, the Nissan GT-R LM NISMO racer, designed to decimate the competition on the racetrack, and the 2016 Nissan Maxima, which…

For the Matthews family patriarch, Clay the first, football was only a great adventure, but not the end all for his sons and grandsons. But two generations later, the Matthews family has seen success on the field on during the biggest games. Nissan is all about the relationship between fathers and their offspring for this year's Super Bowl, and we here at our Eugene, OR can certainly appreciate that. Press play to watch a…

Our phones, tablets and notebooks have become as integral to our lives as our cars and trucks. That's why the Lithia Nissan of Eugene family is encouraging visitors to our 2060 Martin Luther King Boulevard headquarters to check out our new Service App, which allows you to schedule routine auto maintenance like you'd order a pizza! Routine maintenance services like tire rotations and oil changes can prolong the life and performance of your…

There is so much to be thankful for this year, but one thing that sometimes is forgotten is our car. It is more than just a way to get us from one place to another, it helps us stay safe. This is why it's important to spend plenty of time to shop for the next car you want to take home. Four of the more popular Nissan models, including the Nissan Altima, demonstrate their…

Here at Lithia Nissan of Eugene we have loved everything we have rolled out from NISMO over the years, from the updates to the conventional sport car like the Nissan 370Z to the updated casual hatchback Nissan Juke. Just take a look for yourself at some harsh critics or also like a thrilling drive and the red accents on the Nissan Juke.

Now the rumor mill has been buzzing about a possibility that NISMO will…

If you happen to be a frequent purchaser of new Nissan vehicles, then you may already know that a lot of the vehicles currently in our inventory, were actually built here in the USA. This is surprising to lots of drivers since most people know Nissan to be based out of Japan. In this case Nissan HQ is across the pacific but all the Altima, Armada, Frontier, NV, Titan and, Xterra models you see on…

When you're considering buying an all-electric vehicle this year, we here at Lithia Nissan of Eugene implore you to consider popularity and quality; the Nissan LEAF has become the EV of choice the world-over and, so far in 2014, the Japanese automaker has sold more EV models in the United States than any other! Sales as of the end of September are up 36 percent over the previous year too, so that just spells…

When you're taking a drive by yourself or with friends, do you have control over your entertainment and information the way you'd like, or do you find it clunky and non-user-friendly? Well, if you used the NissanConnect Audio System, you'd have a smile on your face every time. No matter where you're sitting in the car, you can full command of your music, podcasts, social media posts, texts, phone calls, and…