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Summer and driving go hand and hand, especially when you're cruising around in the 2014 Nissan Sentra. Thanks to its Bose Premium Audio system and NissanConnectSM technology, you can easily enjoy your favorite tunes on the go. This means that those around you can enjoy them as well, because its pristine sound quality makes everyone want to jam out right along with you.

To highlight these innovative features, Nissan released the commercial titled "Spread…

Here at Lithia Nissan of Eugene, we are big fans of the 2014 LEAF, not only for the incredible savings it provides on gas, but also for its eco-friendly performance which has saved an estimated 133,000,000 kilograms of harmful CO₂ emissions around the world. This month, the LEAF achieved a big milestone as the 50,000^th model was sold in the U.S., making it the first EV model to reach…

For the driver who dreads the hours-long trip due to the discomfort of sitting for that long, your cure is waiting for you in the Nissan Altima.

That's because the Nissan Altima is equipped with Zero Gravity seats, seats that the engineering team used with inspiration from NASA research.

"Designing seats to simulate an occupant in a weightless environment is intended to minimilze the muscular loading of the occupant's back, pelvis, and torso…

Every Sunday our brand likes to highlight a few news stories from the week that just passed in their video segment called "The Dashboard."

The most recent episode that aired yesterday delivered news stories from across the globe, of course all pertaining to Nissan.  Check out this video below to see what our brand has been up to lately:

From one of the first GT-R Nismo deliveries in Hiroshima, Japan to the teaser for an...

When it comes to technology, Nissan always seems to be ahead of the game. That's because the automaker isn't afraid to step outside the box when it comes to new innovations. It's latest feature is called the Smart rearview mirror, which boosts a driver's line of vision by removing any hazards that may be in the way.

Maybe you have a car full of people, cargo or the weather is decreasing visibility. Whatever the obstruction may be, the first ever review mirror LCD monitor will magically clear the way...

Last October, we published a story on our blog about Nissan's big win at last year's CEATEC Innovation Awards for its development of an autonomously driven vehicle. Since then, research and progress has not slowed and today we thought we would update you with the latest on the Nissan Autonomous Drive program.

At the Detroit Auto Show, Nissan executives sat down with the media for a series of interviews. One of the big…

If the 2014 Nissan Pathfinder doesn't already scream adventure, then this 30-second TV spot, appropriately titled "Follow Me," certainly will.

The commercial shows how the Pathfinder can take you places you can usually only get to by less-conventional methods. Take a look below.

We here in Eugene, OR love how the family in the ad takes their Pathfinder on snowy routes following their guide, who's seen on increasingly stranger modes of transportation. As…

At our dealership in Eugene, OR, we are quick to recommend the Nissan LEAF. There's a reason the model is the best-selling electric vehicle in history, in the world.

It offers plenty of advantages, which are detailed on Nissan's recently launched LEAF Savings Calculator. Oregon drivers, for instance, receive a tax credit of up to $750 when they purchase an EV charger.

An average American drives 29 miles per day and the average...

Those of us in Eugene, OR like a bit of excitement. Here in the Pacific Northwest, we have plenty of activities, especially outdoors, so we'd like to have a vehicle that can get us to places on or off the beaten path. That's where trucks and utility vehicles in our showroom come in, and in particular, the Nissan Frontier and Xterra. Both upcoming models will be here soon, and the automaker just put out some of its pricing information.

We can always count on Nissan to really step outside the box when it comes to style and design. Its latest invention is the Nissan ZEOD RC, which recently debuted at the Fuji Speedway. The Zero Emissions on Demand race car brings innovation to the track like we have never seen before.

The ZEOD RC was on display for all to see during the FIA World Endurance Championship in Fuji.